Brand kit

Choose Import from website on the Brand kit page and enter your site's address. We read the page and its stylesheets, and show the colors, logo, font, footer links and social links we found. Pick a primary and secondary color from the colors found, untick anything you don't want, and choose Use these.

• Nothing is saved until you choose Save changes.
• The primary color is used behind white button text, so we suggest the first color that's dark enough to read on.
• Sites built entirely with JavaScript can't always be read. Set your colors by hand then.

Upload your logo as PNG, JPG, SVG or WebP. We convert it to a sharp PNG, because many inboxes (including Gmail) don't show SVG.

• Primary color: buttons, links and highlights.
• Secondary color: quieter accents such as social labels.
• Background and text colors: the area around the email and the body text.

Five layouts give your emails a different feel: Card, Minimal, Bold, Editorial and Playful. The default theme is used for new and AI-generated emails.

Templates you already have keep their own theme, so changing the default doesn't restyle them. Change a single email's theme in the editor.

AI writes new emails in this language. Existing emails keep theirs. See the Languages guide to translate them.

The footer text explains why someone gets your email, for example "You're receiving this because you have an account with Acme." Add your company's postal address too: spam filters and laws such as CAN-SPAM and GDPR expect one, and the health check reminds you if it's missing.

Terms, Privacy, Contact, Help, Disclaimer, Imprint or your own links. They show as small text links under the address in every email.

• Use full addresses that start with https://.
• For Contact you can also enter an email address, such as support@yourapp.com. It opens the reader's email app.
• Links without a working address are left out of emails, and the health check points them out.

Pick a network from the list, paste your profile link, and choose an icon style. Icons are saved as PNG images when you save the brand kit, so they show up in Gmail and Outlook. For a network that isn't listed, add a custom link with your own icon.

Social icons appear in the footer, or wherever you add a Social links block.

Every email uses the new brand straight away in TemplatePort. Emails you already pushed or exported are marked out of sync on the Templates page, so you know which ones to push or export again.